About Us

Over the past 25 years, youth sports has experienced unprecedented growth. However, during this time, the cost and complexity of youth sports, as well as the decline in school and community athletics, have made this valuable experience unviable for many families. Furthermore, in the pay for play era, the once core attributes of fun, fitness and teamwork have been replaced by pressure, specialization and unrealistic goals. These trends have left families chasing an array of fragmented options, and created significant demand for an innovative, accessible and affordable solution. Our Mission To build the world’s leading community for youth sports. Our Vision In partnership with leading universities, deliver a transformative menu of affordable and accessible programming, technology resources and digital experiences. Our Purpose To inspire, empower and support all kids in reaching for their dreams—in sports, and beyond.